animated social posts
Razor Systems
Rite Aid is all about telling stories in their social media posts, favoring animation over static packaging images. To answer that, I leveraged the look and feel of each of the Schick Razor Systems and Schick Disposable Razors to animated GIFs featuring their top performing razors in their men's and women's lines and highlight the reasons to buy.
Get a shave designed for you. Save $3 on Schick® men’s and women’s razors & refills.
Storyboard
Frame 1
.gif opens on logo and tagline which then slide up as razors come in from the bottom and fan out from left to right
frame 2
Schick Hydro Silk wipes in from right to left. Logo and text appear, then fade out.
Frame 3
Schick Intuition wipes in from right to left. Logo and text appear, then fade out.
Frame 4
Quattro for Women wipes in from right to left. Logo and text appear, then fade out.
Frame 5
Schick Hydro Sense wipes in from right to left. Logo and text appear, then fade out. Animation loops back to title frame wiping in from the right.