Summary
Passionate and effective visual communicator, enthusiastic about concept development, with a proven track record of continually improving the efficiency of systems and processes. Proactively addresses challenges with openness, collaboration, and a can-do attitude. Pushes creative boundaries for exceptional solutions within deadlines.
Experience
Spin Master Games – Senior Designer Long Island City, NY
August 2021 – May 2023
Pioneered the process and lead design for International Games Brand Design and localization for all categories of tabletop games globally.
Managed the transition from external vendors to in-house production team for the conversion of mainline games on packages and product for 18 localized languages markets saving the company approximately $60,000 for the year.
Facilitated a training presentation of written step-by-step best practices for the product and packaging localization process for Product and Brand Design Teams, improving inter-departmental collaboration and efficiency.
Re-branded Edirice Giochi srl — a $10 million dollar subsidiary of Spin Master.
Lead the art direction for product and lifestyle photo shoots for packaging and product including talent selection and styling.
Spearheaded the use of Adobe Libraries and maintained over 100 objects to meet Spin Master packaging legal and branding graphics requirements.
Spin Master Games – Designer, Contract Long Island City, NY
February 2021 – August 2021
Oversaw production design and project management for all International Games.
Managed two vendor relationships to facilitate the design and production for converting board games from English to 18 single-language variants for localized markets.
Reduced production time by up to 40% by implementing automation and training four team members through individualized coaching and written instruction.
Melissa & Doug, LLC – Digital Designer Wilton, CT
October 2018 – September 2020
Created product graphics for all ecommerce sites. Supported sales and trade show teams, as well as affiliate independent stores for all graphic needs. Produced two B2B catalogs annually.
Oversaw all brand and category graphics across e-commerce platforms for both domestic and international markets in Spanish, German, French, Italian, and Portuguese.
Trained new team members in brand practices and processes.
Created templates for all product page graphics and automated the process to simultaneously build across six languages through with the data-driven graphics capabilities with Photoshop and Excel.
Redesigned the Melissa & Doug B2B 2020 Catalogs for domestic and international customers—approximately 350 pages together—and used RegEx (GREP) formatting to consolidate typography styles in order to streamline and expedite processes and to reduce errors.
Developed new company brand look and assisted in brand guide development to be ADA compliant.
Designed graphics for booths at the largest toy trade shows in the world including Nuremberg, Hong Kong, London, and Toy Fair New York. Installed graphics on site for the 11,000 square foot booth at Toy Fair New York.
IN Connected Marketing – Art Director Norwalk, CT
January 2017 – September 2018
Create both print and digital shopper marketing materials and campaigns for dozens of brands for clients including Newell Brands, Edgewell Personal Care, Reckitt, J.M. Smucker’s, and Heineken.
Helped to develop the 20 18 key visual for the disposable razor product lines on Edgewell Personal Care brands.
Designed storyboards and animated GIFs for a number of products to be featured across social media platforms.
Worked on developing key visual graphics for the Heineken portfolio of products including Heineken’s After Work campaign, and Major League Soccer partnerships with Buffalo Wild Wings and Applebee’s, as well as promoting occasions such as Cinco De Mayo and Mexican Independence for imports.
IN Connected Marketing – Jr. Art Director Norwalk, CT
May 2015 – January 2017
Developed the work on the Newell Brands portfolio from quick-turn web banners, email blasts, and flier inserts to more creative, national in-store destinations: displays and aisle re-inventions for their craft products specifically, including their evergreen “Craftopia” campaign.
Rauth Design – Freelance Designer
2011 – Present
Clients:
Maine Aging Partners
The Fellowship of Catholic Scholars
Fiber Materials Inc.
InspireMe Communications,
Authors J. A. Martin, and Jeff Wuorio
Musicians Bill Haug, and Al Hawkes
Services:
• concept development • print design • promotional materials
• branding identity • logo design • packaging • photo retouching • catalogs • web design • infographics • presentation decks • retail signage and displays • shopper marketing • social media marketing
Journal Tribune – Graphic Designer
Biddeford, ME August 2013 – November 2013
Formatted layout for 18 pages and built 30–50 advertisements each week in a fast paced environment to meet daily deadlines. Designed cover art of the “2013 High School Football Preview” and “Battle of the Bridge” tabloids.
Portland Magazine – Graphic Intern
Portland, ME November 2012 – February 2013
Worked with both Editorial and Graphics departments in page layout, advertising design, and editorial illustration as well as research, interviewing, copy writing.
CEH Design – Intern
Bethel, CT 2011
Oversaw the launch of digital publishing for the iPad at CEH and trained the design team in user interface and user experience for the interactivity aspect of InDesign.
