Get a shave designed for you. Save $3 on Schick® men’s and women’s razors & refills.
Rite Aid is all about telling stories in their social media posts, favoring animation over static packaging images. To answer that, I leveraged the look and feel of each of the Schick Razor Systems and Schick Disposable Razors to animated GIFs featuring their top performing razors in their men's and women's lines and highlight the reasons to buy.
.gif opens on logo and tagline which shifts to the left as razors come in from the right one at a time.
Schick Xtreme 3 expands from the corner to ll frame. “Flexible” word bends.
Xtreme 3 slides o the left side and Quattro for Women follows it in from the right. “Shine” animation goes across “Diamond Coated” claim.
Quattro for Women slides up out of frame and Slim Twin 2 follows up from the bottom. “Easy Rinse” changes to white with a left-right wipe.
Slim Twin 2 art slides o the right side and is followed by Quattro You™. “Smooth Protect™ Blades” fades out. Art collapses into a horizontal rule to reveal Frame 1.
Animation opens on 2-in-1 affiliated image— girl with striped dress.
2-in-1 product slides in from the left side with product benefit copy. “NEW” flag slides out from behind bottle.
Skin Therapy Dry Skin product slides in from right with product benefit copy.
Skin Therapy Dry Skin slides to center and is joined by 2-in-1. Product benefit slides off right side. CTA button flips back and forth from save callout and “Available at Target”.
A series of different options for promoting Melissa & Doug outlet store items
