Full Logo
Preferred, but not to be used smaller than 0.75×0.75 inches.
Maine Aging Partners
I created this logo and brand system for Maine Aging Partners when the founder had just begun the consultancy. The goal was to evoke hope, beauty and encouragement for what can be the very intimidating process of making elder care decisions. The brand should also be tied to the roots of Maine and New England where the clients and business are located.
Partnered
To be used between the sizes of 1.56×0.75 inches and 0.75×0.36 inches.
Simplified
To be used between the sizes of 2×0.25 inches1.125×0.125 inches.
Graphic Elements
Bullets can be used in all colors, including white and sunset, providedthere’s adequate contrast.
Trees may be used as graphic embellishments inlower corners of content areas in various darker tints.
The Mountain should beused only once in a given piece at the end to ground the whole message. Scaled to fill the widthand at a 20% tint of Dusk.
Brand Colors
Typography
White Space
Keep one “M” width of negative space around logoin all directions for all sizes.